We got tired of venues knowing everything about their online customers — and nothing about the guests sitting right in front of them. So we built Affinect: a platform that turns every WiFi connection into a relationship, every return visit into revenue, and every venue into a place guests actually come back to.
Venues live across the region
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When a guest connects to your WiFi, Affinect remembers them. Next visit, we recognize them — how often they come, what makes them stay, and what brings them back.
All automatic. All personal. No creepy stalker vibes.
Real profiles from real in-venue behavior. Know who walks in, not just who clicks your ad.
Personalized email, SMS, and WhatsApp — triggered automatically by what guests actually do.
Reward return visits with smart offers and automated win-back flows that run themselves.
Monetize your guest login moment with branded offers and targeted venue advertising.
The founding story, start to finish.
We are restaurant people, operators, marketers, and builders who got tired of seeing the same problem everywhere. Venues investing heavily in digital — while knowing almost nothing about the guests already sitting in front of them. That disconnect felt wrong. So we decided to fix it.
Viktoria spent years inside restaurants watching loyal regulars walk in, spend money, and leave without a trace. Rafik watched technology consistently fail to connect meaningfully with the guest experience. Andras brought 30 years of marketing expertise and a front-row view of how customer engagement was evolving. When the three got together, something clicked.
Everyone was obsessing over delivery apps, social feeds, and digital ads. Meanwhile, the most valuable customers walked in, sat down, ate, paid, and left completely anonymous. No name. No contact. No way to say thank you or invite them back. That became the core problem we set out to solve.
Guests were already connecting to venue WiFi everywhere they went. That behavior existed. What was missing was turning a basic internet connection into a digital handshake — one that starts a real relationship. What if WiFi could help venues remember their customers, understand what they like, and welcome them back like old friends?
Restaurant owners were already juggling kitchens, service, staffing, and a hundred other priorities. Another tech solution was the last thing they wanted. So we knew from day one that Affinect had to be genuinely easy. No complex setup. No manual work. No dedicated IT resource. Just results that made the pitch obvious in hindsight.
By early 2024, the idea had legs. But scaling required more hands — design, development, marketing, customer success. Affinect was no longer three people sharing a frustration. It was a real team building a real product for an industry that genuinely needed it.
Venues needed more than a basic CRM. They needed a true Customer Engagement Platform that bridges physical venues and digital marketing. WiFi login is the perfect value exchange: guests get connectivity, venues get insight. That handshake starts everything — from anonymous transactions to returning customers, on autopilot.
Over 2 million visitors reached and more than 100,000 logins captured every month across our partner brands. But the real magic is in the small wins — the customer who came back four times in a month after a perfectly-timed message about their favourite dish. That’s the stuff that pays bills and builds businesses.
We’re building deeper into automation — the helpful kind that makes your marketing smarter without adding complexity. Resources are tight in hospitality. Every minute and dollar counts. That’s why every tool we build does the heavy lifting for you, and every new feature starts with a real conversation with a real operator.
We are still the team that looked at an obvious gap and thought there had to be a better way. Turns out there was. And we built it. To transform casual visitors into loyal customers. To lead direct-to-customer engagement in MENA. And to keep proving, every day, that in-person guests deserve to feel recognized.
Affinect is built for venues that need customer growth without extra complexity, extra headcount, or disconnected tools.
To turn casual visitors into loyal customers through personalized communication powered by advanced guest WiFi technology. Every feature we build serves that single purpose.
To lead the evolution of direct-to-customer engagement across hospitality, retail, and entertainment in the GCC and MENA — making every in-venue interaction a step toward long-term loyalty and measurable growth.
We believe the best marketing feels like service. When you remember a guest's name, know their habits, or send an offer that actually fits — that is not a campaign. That is a relationship.
Not just colleagues. Hospitality-minded tech builders who believe guest WiFi should do more than connect devices.
See how Affinect helps venues capture guest data, automate smarter marketing, and turn in-person visits into loyal, returning customers.
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