Question 1

We already have a table management system. Why would we need Affinect?

Accepted Answer

That’s great! However, table management systems typically only collect data from the booking guest, not the entire group or walk-in customers. Affinect enriches your customer data by collecting insights from all diners via guest Wi-Fi. This data merges into one database, helping you personalize marketing campaigns and improve guest engagement across the board. Wouldn’t it be valuable to know how often all guests visit, not just the person who made the booking?

Question 2

We’re already using Mailchimp (or another email tool). How does Affinect add value?

Accepted Answer

Mailchimp is a great platform! But how are you collecting customer emails? Manual collection can be time-consuming and prone to errors. Website forms or delivery orders only capture some customers. Affinect helps you capture emails and data automatically from in-restaurant diners via Wi-Fi, syncing seamlessly with Mailchimp and other platforms. Wouldn’t automating email collection save time and increase accuracy?

Question 3

Does Affinect offer email marketing tools?

Accepted Answer

Yes! Affinect provides pre-built, customizable email campaign templates that make launching promotions quick and easy. You can personalize messages, target specific customer segments, and track detailed statistics, including open rates, click-throughs, and estimated ROI, all in one platform. This transparency helps you measure success and continuously improve your restaurant marketing.

Question 4

Won’t asking customers to log in to Wi-Fi annoy them?

Accepted Answer

That’s a common concern! But how do your customers currently connect: open network or password-protected? Open networks pose security risks and don’t gather customer data, while password-protected Wi-Fi inconveniences both customers and staff. Affinect offers a smooth solution where customers log in just once and reconnect automatically, providing valuable insights without hassle. Wouldn’t it be easier for everyone if the Wi-Fi login was seamless and beneficial?

Question 5

We don’t offer free Wi-Fi because the mall does. Why should we?

Accepted Answer

That’s understandable, but consider this: customers prefer connecting to a familiar brand’s Wi-Fi over a generic mall network. With mall Wi-Fi, you miss out on collecting data or directly engaging your guests. Affinect’s Wi-Fi turns your network into a marketing channel, increasing loyalty and control over your customer data. Wouldn’t owning your customer insights be better than letting the mall control them?

Question 6

People might give fake data. How useful is this Wi-Fi collected data?

Accepted Answer

Fake data can happen, but most customers still provide valid info. Affinect reduces fake entries through email format checks and optional OTP verification. Incentives like personalized offers encourage honest data sharing. Even if only 30-40% of data is valid, that’s more than collecting no data at all. Isn’t some valid data better than none?

Question 7

We don’t want to ask customers for too much information.

Accepted Answer

Completely fair! Guests expect to log in for Wi-Fi at places like airports or cafes. Affinect balances user experience and data needs by requesting only essential info through customizable login forms, making the process smooth without annoying your customers. Wouldn’t a simple system that respects your guests be ideal?

Question 8

We have a loyalty program. How does Affinect help with that?

Accepted Answer

Fantastic! Most loyalty programs need manual sign-ups, so many customers never join. Affinect automatically enrolls guests via Wi-Fi login and can help trigger rewards or offers based on visit frequency, boosting retention effortlessly. Wouldn’t it be great if your loyalty program ran automatically and grew itself?

Question 9

We already have Wi-Fi. How is Affinect different?

Accepted Answer

Basic Wi-Fi only offers internet access; it doesn’t capture who your customers are or their visit patterns. Affinect turns every Wi-Fi login into powerful customer data, enabling personalized marketing, repeat visits, and increased loyalty. Wouldn’t you want your Wi-Fi to actually help grow your business?

Question 10

We’re not tech-savvy. Is Affinect hard to set up?

Accepted Answer

No worries! Affinect is plug-and-play with no maintenance required. Our team supports setup, works with your existing Wi-Fi, and handles remote configuration. You just need your network support company and someone familiar with your network basics. Wouldn’t full support and easy onboarding make things easier?

Question 11

Sounds expensive. Is it worth it?

Accepted Answer

Actually, Affinect is more affordable than traditional advertising and pays for itself by increasing repeat visits and revenue. Traditional ads are costly without guaranteed repeat business, but Affinect helps you own your customer data to re-engage diners directly. If Affinect brings back just 10-15% more customers monthly, wouldn’t you agree it’s worth exploring?

Question 12

We don’t want to spam customers.

Accepted Answer

That’s completely understandable. Affinect is fully permission-based, and you control when and how messages are sent; no spam, only relevant offers based on customer behavior like birthday discounts or visit rewards. Plus, Affinect is GDPR-compliant and aligned with all UAE privacy laws, ensuring your marketing respects customers and local regulations. Wouldn’t you prefer meaningful engagement rather than losing customers to competitors?

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